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Contagious

Rated 5.00 out of 5 based on 1 customer rating
(1 customer review)

$19.99

Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth.

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Description

Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions.

It is between 8.5 and 30 times more effective than traditional media.But want to know the best thing about word-of-mouth? It’s available to everyone.Whether you’re a Fortune 500 company trying to increase sales, a corner restaurant trying to raise awareness, a non-profit trying to fight obesity, or a newbie politician running for city council, word-of-mouth can help you succeed.

1 review for Contagious

  1. Robert Preston
    Rated 5 out of 5

    If you are seeking a bigger impact, especially with a smaller budget, you need this book. Contagious will show you how to make your product spread like crazy.

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